Responsible for executing analysis to generate actionable insights for the Accenture Strategy and Digital Marketing teams. This includes measuring and optimizing for marketing channel effectiveness and business impact, analyzing and synthesizing insights for key stakeholders, educating teams on measurement strategy and reporting tools and identifying ways to enhance said tools on behalf of your Strategy and Digital marketing colleagues. Responsibilities: - Act as the analytics lead the Accenture Strategy and Digital Marketing teams. - Leverage quantitative analysis to analyze and optimize the client journey and experience - Connect digital, cross-channel analytics with CRM to deliver closed loop reporting including client opportunities and revenue impact. - Measure the client journey across touch points to develop lifecycle marketing strategies. - Aggregate and analyze multi-channel data to develop actionable insights on client engagement with marketing touchpoints to optimize marketing messages and channel strategy - Drive and evangelize key performance indicators and success metrics to inform, measure and optimize client marketing strategy and execution. - Partner closely with Strategy & Digital Marketing stakeholders and Campaign Operations teams to connect client insights strategy with business opportunities and sales execution. - Inform and educate teams on Marketing and Communications measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs. Your background Education: Bachelor’s degree required, Master’s degree a plus Work Experience: 5-7+ years analytics experience; B2B marketing analytics a plus Qualifications: - Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools. Ability to query/mine large data sets, basic knowledge of SQL a plus. - Experience with marketing analytics including web, CRM and social media. Specific experience with Adobe, Salesforce, Facebook, Twitter and LinkedIn insights, a plus. - Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs. - Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions. Our offer Accenture is an incredible place to work - and keep learning. By joining us, you’ll become part of a global company with a world-class brand and reputation. Besides the work we do for our clients, we’re really proud of our vibrant, diverse workplace culture: we believe in openness and honesty, fairness and equality, common sense and realism. We want to get to know the real you and help you explore and grow - whatever it is you're great at. So you will always have lots of learning opportunities (formal and informal) to improve your role-specific skills and expertise. Besides our high-profile, challenging projects and our nurturing work environment, we offer excellent employee benefits, including: A flexible transport arrangement that suits your personal situation (electric car or bicycle, flexible budget including NS business card) An expense allowance Discount on Accenture shares The possibility to work 4 x 9 hours a week Interested? Are you ready to join Accenture for a career where you can be yourself and do what you love? Apply now and change the world around you. Questions? Connect with Florencia Metz, firstname.lastname@example.org or +54 11 47 05 03 23.