As Marketing and Communications Manager you will be responsible for the corporate communication, corporate branding, marketing automation, digital marketing (SEO, CMS, digital content, etc.) and product marketing tools.
Globally a major player in logistics solutions with a leading position spread all over the world. They keep innovating on technological solutions to stay ahead, now they need a strong marketer to adapt this to local markets.
As Marketing and Communication Manager, you will be responsible for the corporate communication, corporate branding, marketing automation, digital marketing (SEO, CMS, digital content, etc.) and product marketing tools.
- Growth Marketing: manage all (paid) acquisition channels together with the digital marketing specialist
- Inbound Marketing: develop an inbound strategy to acquire leads with targeted content
- Lead Nurturing: develop marketing automation schemes through Pardot for improving conversion rates of all channels and nurturing cold leads
- Operational Marketing: support product management with their go to market strategy
- Communications & Branding: Website, Press, Social, Content
- Minimum 7-10 years' work experience in (digital) marketing and communication, preferably in B2B
- High energetic person, with a positive can-do mentality
- Understanding of and experience in the way of working through a matrix set up with multi-cultures
- Experience in transport & Logistics industry, or in financial/web services could be beneficial
- Experience with brand positioning, re-branding is important seeing our acquisition strategy
- Experience in transition / change management is a plus
- Familiar with solutions selling and global key accounts is a strong plus
- Hands-on, results-oriented approach to business with a "can-do" attitude
- Excellent communication (oral and written) skills and passionate about digital
- Ability to travel up to 40% in a flexible way
- Technologically oriented mindset: at ease and curious with marketing automation (Salesforce/ Pardot) and Digital marketing tools
- Fluent/ Excellent communicator in English with Dutch would be ideal.
Great Salary + Company Bonus + Benefits
€ 65.000,00 - € 82.000,00 /jaar